• 
  SME & Corporate energy procurement
• 
  Cost reduction bespoke Products
• 
  B2B Lead Generation
• 
  Affiliate Services

3 strategies to win back inactive clients

Smart business owners and sales representatives understand that it’s very crucial to focus on client loyalty at least as plenty as on consumer acquisition.

The reason behind is winning again inactive clients is plenty simpler than entice new ones. Existing clients are not most effective more likely to purchase, however, besides, they spend on average 35% more than new customers. Businesses have a 60-70% higher chance of selling to existing clients while compared with promoting to a new one.

When customers don’t respond as per marketing efforts, many businesses go away from them. But why to leave a customer who has already done business in the past with you? Even if a customer hasn’t spoken back for a while, a million-dollar marketing idea is to invest in the existing customers rather than obtaining new ones.

Marketers spend a lot of time to find new customers and replace the ones who already did business in the past and finally, they lose the existing customers. The common enterprise loses among 20% – 45% of its clients every year.

So, why do customers pause? And what are you able to do to reignite their hobby on your brand, so that they live and preserve to purchase from you?

In this blog post, we take a look at the smart way entrepreneurs can use e-mail advertising, marketing, and personalization to maintain clients for a longer time.

1. Personalized messaging

It is found that many times customers lose interest because of your fault. If you send a common message to every customer, it will not gain as much attention as you expect. Many times, customers don’t even bother to see your message. So focused message is very important, it will not only gain customer’s attention but convert that message into leads as well. The more relevant your marketing method is, the greater your probabilities are to bring back the business.

2. Email retargeting

Retarget your emails so that customers can’t ignore your emails. Once the web page has been visited by the customer, they click your emails and browse it for further action if the email is relevant to their needs. Create a particular email list with all the inactive customers and start doing the marketing campaign for them. By importing this listing to the retargeting program, the customers from the list will begin seeing your ads across their web pages or social media pages even without clicking your email. This strategy has done well in terms of ROI.

3. Text messaging

Text messages or SMS is a tremendous and popular way to capture leads. This strategy is a convenient way to convey the message to the right customers. Open rates are also high when we talk about text messages.

It is quite worthy to invest in existing customers and when you come up with few techniques then it is a big hit. Designing and retargeting campaigns, tailored messaging, SMS marketing can all make cold customers active again.