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How to Maximizethe Value of Influencers amid Economic Uncertainty

The right influencers can use their authentic audience relationship to convey brand sentiments and offers a better way than traditional marketing. Influencer platform is rising since people are spending more time on their mobile phones, and that creates engagement. The impact of the COVID-19 pandemic has brought an unexpected change to the way of approaching influencer firms. In the current scenario, influence marketing is incredibly powerful if focused influencer strategy and operational maturity are being considered.

How brands can use influencer marketing to safeguard the unexpected circumstances and survive the approaching recession; let’s see the influencer situation for both the cases when growth is slow, or you do have an unexpected growth.

Rather than abolish a program outright, partnership plans need to think about the long-term significance of their actions. Influencer firms are often long-term connections with individual people. Make strategies that use deep influence and ensure program survival through the flow of content.

1. Set the Foundations

Starting with a clear visualization of the potential target consumer and campaign goals has a big impact on driving effective influencer initiations. Whether the major goal is to increase brand awareness within a specific and targeted segment of the audience or change brand positioning through an innovative approach; the KPIs and objectives of the campaign should be unambiguous and assessable. This assessment includes timeframes, platforms, metrics, and audiences.

2. Operational Development Drives Success

It is a well-known fact that influencers can help maintain a brand existence amid the uncertain eras. Constant investment tips for operational development demonstrate how powerful influencer marketing could be in terms of a long-term goal. Working with trustworthy and reliable influencers brings success. While selecting the right partners and representatives is half of the challenge, cherishing long-term, equal relationships with influencers is critical to forming maximum value. Better to collaborate as per their preferences and work pattern.

3. Right Communication

Staying on message during crisis plays an important role. As this includes, the quality engagement and audience too. Make sure the influencer built a high-quality trend and won the audience’s trust many times. Refer to the historical content and themes. As per that, evaluate the tone and voice of the message and check how consistent the communication is. Try to understand the location of influencer and audience as it will show the impact of a pandemic. Adopt quality assurance practices and review the content every time to make sure your partner’s posts are culturally compliant.

4. Observe Success

There are many tools that can measure performance data but while assessing campaigns, do not only rely solely on numbers. Maintain the right balance between data measurement and the more immeasurable benefits of influencer marketing, rather than believing only on numbers so monitor success but selectively. Tracking the right metrics will make you understand the business goals against achievement.

Wrapping Up

The mature influencer strategy does the necessary scrutinizing and bond-building with their audience to avoid any potential gaffes or counterattack. They are beyond traditional marketing and deliver the messages in the proper tone of voice to engage highly-receptive customers. As a focused and energetic marketer, you ensure that everybody is on the same page as per defined goals and boundaries. Stay tuned for latest updates @ www.trustgreen.co.uk

The pros and cons of affiliate marketing

Affiliate marketing is apparently the low-cost, high-profit industry and the easiest online business to earn passive online income. On the same track, it is the toughest business as well where the challenges are dependent on the affiliate strategy you follow. Being an affiliate marketer, you become an independent promoter of a chosen product or a range of products/services. However, unlike other online money-making opportunities, affiliate marketing has its benefits and pitfalls. This blog will focus on the pros and cons of affiliate marketing.

Advantages of Affiliate Marketing

1. 1. Flexibility and convenience in rewards
      You pay a percentage of the sale price for every purchase that comes to you through affiliate marketing and that is why it is called Pay-per-sale.
      Whether a sale is made or not, but the number of users an affiliate directs to your website pays you the commission and that is Pay-per-click.
      When the referred visitors leave their personal information on your website by filling up the contact form, affiliates are rewarded for Pay-per-lead.
   2. Earn while you sleep
      The opportunity to make an income when you sleep is passive income. An affiliate can enjoy watching the beautiful sunset while earning as well through an ad-space to promote the merchant’s products.
   3. Low investment cost
      Well, in the beginning, the operating expenses of the affiliate business are almost negligible when compared to other industries. You work from home since you work online. If you plan to establish your affiliate marketing website, you need to invest in a domain, design layout, web hosting etc. and these are minor costs. We can refer to affiliate marketing as a low-cost business idea too!
   4. The secondary source of income with independence
      Being an affiliate marketer, you are not supposed to leave your current job and start your business. You can do affiliate marketing side by side along with your job. Affiliate marketing gives you the opportunity to become your boss and flexibility in your working schedule makes your work-life balance.

Disadvantages of Affiliate Marketing

1. 1. False advertising/Fraudsters
      A merchant’s reputation can be destroyed if false advertising is done on the affiliate’s website. This kind of cookie stuffers earns money by secretly dropping affiliate cookies into a user’s computer without their knowledge.
   2. No guarantee of revenue
      No one promises that if you become an affiliate marketer, it is very easy to earn the expected revenue. This is a challenge that an affiliate marketer accepts and it is very difficult to predict how much money you will make by the end of the day. Not getting paid is a big risk.
   3. Hijack affiliate links
      Stealing the commissions in the process is known as hijack affiliate links. Affiliate marketing has become a target for scammers who earn from other people’s hard work.

Noticeably, there are more pros over cons. So if you are ready to make money with affiliate marketing, join our affiliate marketing team.

Communicate your business through these effective ways

Well, in the current market scenario, every business owner invests in the development of his internal competencies and business. But does all the business reach the heights they deserve? No, most of the time they miss the critical points and lose control over business development and lead generation.

There are two marketing options available for businesses i.e. online and offline marketing. But it is very tricky to understand which marketing strategy would suit your B2B marketing. Hence, we have noted a few types of B2B marketing collaterals.

1. Landing pages: – This page provides a powerful and strong message about business while promoting without stuffing too much information. It does not only provide information about your business but it increases the conversion rate and leads.
2. Business presentations: – This is regarding presenting your business in meetings or sales. A well-prepared presentation will definitely attract customers and generate leads. Presentations could be in the form of videos, PDFs, slideshows so that it could be downloaded from your website and generate leads.
3. Brochures: – Though this is an obsolete method to promote your business and get leads, this is one of the best graphical methods to give proper information to the targeted customers in digital and physical format.
4. Infographics: – This is the best visual representation of the product with exact details and it increases the opportunity for companies to engage the audience and share their data.
5. Demos: – The demos are created keeping in mind that it increases awareness for your company. Demos are mostly in the form of videos so that it delivers a powerful message to the audience.

Irrespective of your industry, make sure that your B2B marketing collaterals focus on what makes your business unique so that you get leads.

3 strategies to win back inactive clients

Smart business owners and sales representatives understand that it’s very crucial to focus on client loyalty at least as plenty as on consumer acquisition.

The reason behind is winning again inactive clients is plenty simpler than entice new ones. Existing clients are not most effective more likely to purchase, however, besides, they spend on average 35% more than new customers. Businesses have a 60-70% higher chance of selling to existing clients while compared with promoting to a new one.

When customers don’t respond as per marketing efforts, many businesses go away from them. But why to leave a customer who has already done business in the past with you? Even if a customer hasn’t spoken back for a while, a million-dollar marketing idea is to invest in the existing customers rather than obtaining new ones.

Marketers spend a lot of time to find new customers and replace the ones who already did business in the past and finally, they lose the existing customers. The common enterprise loses among 20% – 45% of its clients every year.

So, why do customers pause? And what are you able to do to reignite their hobby on your brand, so that they live and preserve to purchase from you?

In this blog post, we take a look at the smart way entrepreneurs can use e-mail advertising, marketing, and personalization to maintain clients for a longer time.

1. Personalized messaging

It is found that many times customers lose interest because of your fault. If you send a common message to every customer, it will not gain as much attention as you expect. Many times, customers don’t even bother to see your message. So focused message is very important, it will not only gain customer’s attention but convert that message into leads as well. The more relevant your marketing method is, the greater your probabilities are to bring back the business.

2. Email retargeting

Retarget your emails so that customers can’t ignore your emails. Once the web page has been visited by the customer, they click your emails and browse it for further action if the email is relevant to their needs. Create a particular email list with all the inactive customers and start doing the marketing campaign for them. By importing this listing to the retargeting program, the customers from the list will begin seeing your ads across their web pages or social media pages even without clicking your email. This strategy has done well in terms of ROI.

3. Text messaging

Text messages or SMS is a tremendous and popular way to capture leads. This strategy is a convenient way to convey the message to the right customers. Open rates are also high when we talk about text messages.

It is quite worthy to invest in existing customers and when you come up with few techniques then it is a big hit. Designing and retargeting campaigns, tailored messaging, SMS marketing can all make cold customers active again.

Best ways to generate more B2B qualified leads

It is very difficult for a business to generate b2b qualified leads. Sometimes volume gets increased, but do not qualify these leads and companies end up paying a huge amount of money to the vendors. You will end up spinning your wheels more but there are no qualified leads followed by zero output. If you don’t get the qualified leads then it is a loss of energy, resource, money and time. But if the strategies to be followed correctly then high-quality leads will convert into clients and help your business to grow significantly.

Unfortunately, lead generation is the number 1 challenge and very tough for many B2B marketers.

Let’s go through the best ways and strategies to generate B2B sales leads.

1. Make warm calls and shoot cold emails

Customize your cold emails as per your customer database. A targeted, personalized email is more likely to get an answer from the addressee. This is the very first step to reach out to the customer. It is very clear from the customer’s point of view, they don’t attend or entertain any anonymous calls and try to ignore those calls but while referring to the email customers go through easily.

When we talk about cold calls, you call a customer without any background or have no previous contact. Warm calling makes a big difference because the customer is already aware of your business or heard about you in the past. This is very effective if done in the right way.

2. Build relationships with real conversations

Depending on your website, blogs, posts or videos for leads is not completely safe for your business. Nurturing lead is all about building relationships and as many real conversations as possible. B2B lead generation is a tedious task and can be done easily if the company approaches it in the right way.

3. Use live chat option or chatbots on the website

When you add some extra features on your websites like live chat or chatbot, customers directly interact with you and get the information about your products or services. When customers visit the website and find no one to help in terms of their queries, they immediately leave the page. Through live chat or chatbot, the response is quick and accurate. Live chat tools allow you to engage with the customers immediately. If you gather email addresses, you can transform those leads to generate more B2B sales leads.

4. Interact with relevant social media groups.

Join the appropriate social media groups which will help you influence and engage with more leads. Update your email signature so that it can be found on your website. When you join relevant social media groups, you will get relevant customers as per your business and that will increase your leads. Use lead generation ads on Facebook or Twitter or LinkedIn or other social media platforms.

5. Use SEO to increase the conversion

You need to use search engine optimization (SEO) to get your website ranking when you search on google. Using the right keyword will make your product and services visible in front of the customers. Work on good backlinks and targeted keywords will make sure you appear in Google search result pages.

The above-mentioned points are more or less few strategies which will generate leads to your business. Still, there are many ways to generate leads which we will discuss in detail. All you need to do is work with your sales team and generate B2B leads.

How customer experience generates lead

Customer service is always important whether it is B2B or B2C and more complicated in terms of lead generation. And no matter what your business all about, who is your audience, what is your vertical, etc., finding leads and turning those potential customers into new customers is what it’s all about.

As per research, 55% of customers are ready to pay more for better customer service and experience. Reaching out to the targeted audience will become easy if you think about key points to generate leads as a result of the customer experience you provide. Let’s take a tour of how customer experience strategies improve lead generation.

#1: Chatbots and AI

AI and chatbots are playing a significant role in today’s awesome customer experience. AI provides a mechanism for providing better customer support that helps to solve a lot of bothersome issues. Chatbots have evolved in recent years which helps the business in providing the best customer service 24X7 to the clients. Through the integration of AI, chatbots can learn on their own and get better over the period. When customers get the resolution or their problems solved at their convenience, it increases the customer satisfaction level. When customers are satisfied, you get more leads.

#2: Emotional Connection

Try to establish the emotional connection as bots are not human and they can’t build an emotional connection with the clients. Providing the best customer service is possible when some well-trained agents are available and provide live help through chat. Empathy always plays an important role and while interacting with the dissatisfied and frustrated customers, representatives are supposed to answer their questions to sort out the issue. This helps customer to experience and it will generate leads

#3: Understand Customer Vision

When thinking about your customer journey, make sure you pay a lot of attention to focus it in a way that isn’t time-consuming or frustrating. Give complete information to the customers and let them know as per their needs.

#4: Providing Value

There are many ways you can provide value to prospects to attract the customer’s attention. This approach is especially prominent in B2B operations but can be applied in B2C as well.

#5: Customer Reviews and Feedback

This is the biggest advantage of online sales when we compare to offline sales. Customers find it easy and interesting to give the feedbacks and reviews

One advantage that online sales have over offline sales is that prospective customers can generally get easy access to feedback and customer reviews. Customer Reviews, Ratings, testimonials can help prospective customers to decide about the purchase.

Bottom Line: If customers are aware of the services you provide, then you just have to maintain it. Customer experience strategies increase leads. Providing an incredible customer or product service will generate leads and add new customers.

Ways to improve your affiliate marketing strategies

Many successful companies try to work with a lot of affiliates to generate leads and increase their sales. But the same affiliate marketing technique might not work for all the companies. It is better to concentrate on strategies that can drive leads and conversions to boost revenue in the long run. Boost your affiliate marketing plan with the latest hacks and tricks. Let’s check them out.

1. Market analysis

Analyze the market before improving your business. Identify your competitors and find out the trendy latest programs and highest conversion potential.  Analyze the strong point of your competitor, whether it is content quality, promotion of selected articles or any other resources. Whatever the reason, your work is to find out the solution to your strategy. It does not mean, you need to copy and paste the same ideas but you cannot afford to run away from proven affiliate methods.

2. Concentrate on the quality of content

If quality content is not posted regularly, it becomes very difficult to become a successful affiliate marketer. So the content should be honest, related to the product and discuss advantages and drawbacks openly. If your content claims something else and you don’t fulfill the commitment, your audience will come to know sooner or later and at that time trust will be gone.

3. Maintain your niche

Consistency is very important. If you fail to maintain consistency the way you started could lead to disastrous consequences.  Your primary focus should be your niche and secondary focus could be making money. If your primary focus is making money, you will ruin your professional authority and it is not going to be beneficial in the long run. Hence, do what your core audience expects you to do with patience.

4. Target your audience

The thumb rule of affiliate marketing is to treat each customer with all attention and put your 100% effort to increase sales. The competition is too much in the current scenario so once you know who is going to be your audience, that targeting will give a fair idea to use your expertise.

5. Follow 80/20 content ratio

This 80/20 ratio means you should publish 80% regular, entertaining, informative posts and 20% promotional content. When you follow this ration, your website will not neglect basic types of content, blog or social media posts and your audience will not feel as if the posts are pushy or greedy.

6. Shoot video content

People prefer watching videos than reading posts. Videos have taken over the affiliate marketing to the next level. It is a good opportunity to make new connections and customers. Your video could be Live Q&A, FAQs, product introduction or review or anything which will encourage your strategy.

 

7. Join a trustworthy affiliate program and measure results

You can find lots of attractive, lucrative and authoritative affiliate programs but improve sales through the reliable affiliate program. Track your performance and gain feedback that will help you to improve your plans.

Conclusion

Affiliate marketing is an exceptional opportunity to turn your popularity into a valuable source of other income. However, it takes a good strategy to earn your place in this field and quite challenging as well.

In this blog, we discussed affiliate marketing tips and strategies that you should take advantage of. These strategies will make your activities more effective, but don’t stop yourself to leave a comment if you know other interesting solutions – we will be glad to read it!

Avoid These Common Lead Generation Mistakes

Avoid These Common Lead Generation Mistakes

We are already aware and have gone through many articles on how to generate leads, what kind of strategies to follow but are we aware of the mistakes which can lead to a big mistake? In this blog, we would like to highlight some of the common mistakes which should be avoided when doing lead generation internally.

1. Bombardment of emails

We are not denying the fact that email is one of the main sources of lead generation but continuously blasting your customers with emails about products can lead to irritation and annoy. They might consider your email as spam when they keep getting your emails regarding your product promotion. The best solution is to send the relevant content to your potential customers and what they have asked or enquired for.

2. CTA not found

There are possibilities that your website is too good and engaging but Call-To-Action (CTA) is missing. CTA option is the most important thing for generating leads. CTAs exist to help you lead your clients where you want them to go, which may turn into conversions. A well-crafted CTA can help you to capture an email address or create a client’s database.

Use the CTAs strategically on your website like “Get Started” or “Submit” or “Next Step” and place it on the home page, header or sidebar.

3. No link farms

Link farms can hurt your brand’s reliability because few people will trust a company that promotes itself on sites that have no relevance to their services.

Another disadvantage of using link farms is that Google will rank your website lower when they find you are a part of multiple websites. The solution here is to build a rapport with those people who are in the same industry and you can ask if they let you feature as a guest blogger includes into their content as a source. This approach is a much safer, smarter, and more organic way of acquiring links.

4. No interaction, only posts

This is just another big common mistake where companies set up a social media page and keep posting about website links, blogs but hardly interact with the audiences. They forget to maintain the balance between promoting and talking about business.

The best way to use your social media platform is to divide it into 2 segments when the first one is you interact with the customers and the second one is, you talk about your services. The more clients get engaged with you, the smoother and authentic your lead generation will be.